Resume Branding

Created by Jake Stewart

WHAT IS RESUME BRANDING?

Branding involves creating a personal brand about you that will convey your value and vision as well as giving a unique perspective of yourself to employers. This branding statement will replace your objective statement, and the rest of your resume will support your personal brand.

HOW TO BRAND YOUR RESUME?

Start out by brainstorming a list of words that describe your skills, experiences, and interests. Rank all the words on the importance to the personal brand you’re trying to create. Use the top 5-6 words to create your brand. Support your resume by showing/describing and don’t just tell. Keep in mind your brand should also be tailored to each job specifically.

WHY IS BRANDING IMPORTANT?

The top two thirds of your resume are the most important, because a recruiter will typically spend 45-60 seconds the first time they look at a resume. Therefore you need to grab their attention immediately with a remarkable branding statement and compel them to keep reading.

EXAMPLES:

A Mechanical Engineering junior with a focus on Automotive Engineering, dedicated to continuous improvement and attention to detail. Proven ability to apply analytical problem solving skills and work as a team player to get complicated tasks completed.

Junior currently seeking a powertrain internship at XYZ Co. Proven ability to apply problem solving skills and work as a team player to get tasks completed. Competent in accurately and rapidly learning new and complicated task.

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